What to Expect–
Our Bespoke Process Explained
For your first commission, you will likely visit us six times; During your first visit, we do your colour analysis and take your measurements. The other five visits are mainly for fittings.
Colour analysis will not be necessary for future commissions. And new commissions based on the same pattern require only one or two fittings.
The sections below explain each part of our bespoke process:
★★★★★
"Experts in their field and experts in communication and listening!" –David R.
Questions We Ask to Make Your Suit Practical
Bespoke garments must always be practical. To understand how you intend to use your suit, we will ask you a set of questions during your first visit.
For example:
Will you be on stage as a musician? Then you will need more movement in your sleeves to comfortably play your instrument.
Do you spend long hours behind a desk? Then you will need more hip room in your trousers to prevent strain on your side seams.
Do you often wear a tie? Then we will have to consider your tie width to prevent your lapels from looking out of proportion.
Only Wear Colours That Make You More Attractive –
Colour Analysis Explained
Every day, you make colour choices. The question is: based on what? This is an essential question because colours impact how others perceive you.
For example;
Colours that are similar to your skin tone can make you look older, while darker colours brighten your overall look. Colourful accessories reduce the formality of a garment . And darker tones can brighten your eyes, which makes more captivating.
Most people choose a colour because "it looks nice." But we take a different approach: We do a colour analysis and build you a colour profile. This is a collection of the right colours for you. It helps us to understand which colours complement your natural eye, skin and hair colour and which ones don't. This way, we only use fabrics that make you more attractive.
Colour analysis is included in your bespoke commission. But we also offer it separately as an online service. Join our private portal to access this service.
Enjoying a colour analysis session with our client while discovering the best suitable colours for him.
Pictured above is a detail shot of a jacket with an Italian coffee shop theme. The tweed fabric is chosen to emphasise the rich brown tones that are found in roasted coffee and cocoa beans. The coffee bean details inside the jacket are handmade from Bemberg lining and filled with real ground coffee. When the jacket is pressed, a subtle scent of fresh coffee is released which creates an appetite for a lazy afternoon coffee.
The Magic Powers of Your Suit
The magic of bespoke tailoring lies in true personalisation. But most "personalised" suits only scratch the surface—think embroidered initials or a special date. While these details add a personal touch, they don’t tap into the full potential of personalisation.
At Akeilā, we go deeper. We make your suit evoke a specific mood by designing around a theme. This may sound like marketing fluff, but the science behind it is real. It’s rooted in Associative Memory, a well-documented fact in neuroscience. Has a scent ever reminded you of a place, moment or beloved person? That's associative memory in action.
Our brain naturally looks for patterns and forms connections. The more a connection is reinforced, the stronger the association becomes. For example, a well-made suit can make you appear more attractive because people associate suits with wealth and success.
So how Do We Create a Suit That Evokes a Mood?
We start with themes that inspire you; people, places, memories, or anything meaningful to you. Using these ideas, we create storyboards for you to choose from. Once you select a theme, every fabric, design, and style choice reflects elements of it.
By discussing your theme throughout the process, it becomes a natural part of your experience. Every time you wear your suit, you're reminded of that theme, reinforcing the mood and feeling you associate with it.
Our clients love this creative process—it’s playful, intuitive, and deeply personal. Join our private portal to see more of our work.
An example slide of a theme that is presented to our client along with recommended colour palettes. The colours of each palette are present in both the images of this theme and our clients personal colour profile. Every detail of this theme will remind our client of the cosy ambience of an English cottage.
This jacket is inspired by the Silk Cotton Tree; an important part of Trinidadian folklore, which is dear to our client. Note the subtle representation of this theme; the brown herringbone characterises the patterns found in branches and leaves, while the white fluffy slubs depict the cotton buds of this tree.
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"The process of choosing my theme was so enjoyable and surprising. I wish I could have done this with all my suits." –Phil. S
Easy Communication When Fitting Your Suit
Based on your measurements and figuration, we will draft your personal pattern. Once we have your pattern, we cut your fabric and temporarily sew it together by hand. This allows us to try the garment on you and make adjustments.
Our fitting process can be compared to Reductive Sculpting, a method of sculpting that reduces the material to its final shape.
Similarly, we begin with a fit that is larger than your final suit. This allows you to understand the changes we are making as we pin away excess fabric. It makes it easier for you to have input.
Your final pattern contains all the adjustments we made during fittings and is used for future commissions. This means less fittings for future commissions based on the same pattern.
By starting with a larger size, we can pin away excess cloth and easily demonstrate the results. This engages you in our fitting process and allows you to have input. Two-piece suit starting at £6500 excl. vat. If you want to see more of our process, join our private portal.
The Accessories Included With Your Suit
After months of dedicated work (and patience), your garment is ready to be worn with confidence and joy.
Your commission includes our signature hanger. The sculpted bronze wolf emblem of Akeilā hallmarks our passion for the creative process in the service of art and culture. You can order our hangers separately by joining our private portal.
The wolf emblem serves a functional purpose beyond its beauty; it protects your wardrobe against moths. The wolf's eyes absorb drops of cedar wood oil and radiate this sweet woody scent which repels moths.
You can personalise the wolf emblem and choose between three patina options. The wolf is sealed with a layer of Renaissance wax, a special wax used for the preservation of museum artefacts.
Your suit cover will be made in-house. You can choose between a standard all canvas cover or upgrade to one with a leather top.
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"The most elegant suit hanger I’ve ever owned.
A beautifully sculpted wolf with ancient patina. It fires up my imagination every time I look at it." –Leonard J.
This jacket tells the story of Pablo, the Spanish painter who impatiently wrote love letters in a small Latin café in London to his lover back home. You could tell if Pablo was in; the warm scent of Burley tobacco would give away his presence. He always carried a small book with him. It brought him closer to his youth and the sea, he once told.
Included with your hanger and handmade leather cover is a bottle of pure cedar wood oil. Available for purchase when you join our private portal free of charge.
Leather cover sold separately starting at £1630 excl vat. Leather can be customised.
